Makhadzi now the brand ambassador of Moshito. The talented Limpopo born singer Makhadzi has been selected to become the brand ambassador of Moshito. The singer is going to be working alongside the living legend Steve Kekana. Makhadzi it has always been her dream to be part of the South African yearly music conference.
Speaking on her appointment Makhadzi said “It felt like a dream at first and I did not see it coming. It is every artist’s dream to be part of Moshito. I remember how I started in this music industry. “The pain, rejection and discrimination has made me who I am today. I am proud to see that my talent is recognised globally and I will continue giving the people good music aweee,” said Makhadzi.
The 2020 instalment of the conference is themed “Preserving our indigenous sounds in the 4IR”, as it plans to recognise and remind all music lovers of the sounds that birthed the sounds of today. Moshito will run from 4-7 November at the Joburg Theatre through a virtual gathering of delegates from Botswana, Canada, Cameroon, France, Germany, Jamaica, Mauritius, Mozambique, Reunion Island, Nigeria, Swaziland, South Korea, Seychelles, Spain, UK, USA and Zanzibar.
Makhadzi bags a new gig
Moshito chairman Stanley Khoza said: “It’s a great opportunity for me as a young leader of an international conference to have been entrusted with such a responsibility. “I believe that the leaders who built the Moshito vision had a clear structure which today positioned itself as Africa’s premier music market.
“Despite the unmeasurable impact of Covid-19 in our lives and as an industry, we have managed as Moshito to find a way of keeping the vision, the brand, the industry alive and vibrant with possibilities. We pride ourselves in preserving our indigenous music and bridging trade experience in the sector.
“We export our talents to the world and bring the world to our people through music and programming that is purely designed to embrace social cohesion, ubuntu, and nation branding,” said Khoza. Moshito Sina Kwepile who is the General manager of said the 17th annual music conference brings together industry practitioners, experts and talent scouts (booking agents, A&R managers, festival and concert directors) from all over the world.
“Unfortunately, this year most of our spectators will be experiencing a hybrid version of the conference due to Covid-19. “Moshito remains the platform that gives emerging talent an opportunity that every aspiring musician should take up without hesitation, which is to present their music in front of industry decision makers,” said Kwepile.