South African football fans have been left heartbroken following the death of Thubelihle Hlela, one of Orlando Pirates’ most talented young creatives. The Premier Soccer League (PSL) club confirmed his passing on Wednesday, October 29, 2025, through an emotional statement shared across their official social media platforms.
Hlela, a valued member of the club’s media and digital team, was celebrated for his creativity, innovation, and dedication. His work behind the scenes helped transform the Sea Robbers’ digital identity, making Orlando Pirates one of the most engaging and visually distinctive brands in South African football. Through his creative storytelling and design work, he connected the club with millions of supporters both locally and internationally.
The devastating news came shortly after the Buccaneers secured a spot in the semi-finals of the Carling Knockout Cup by defeating defending champions Magesi FC. It also followed the club’s exit from the CAF Champions League, a week that had already been emotionally charged for the Pirates’ faithful.
In a heartfelt statement, the Soweto giants wrote, “Orlando Pirates Football Club is deeply saddened by the passing of our own, Thubelihle Hlela – one of our young and gifted animators in the organisation. We extend our heartfelt condolences to his brother Thabani, family, friends, and colleagues during this difficult time. Rest in eternal peace, ‘SomThubeThube.’”
Hlela had been part of the Pirates’ creative department for over four years, where his contributions were instrumental in elevating the club’s digital engagement. His eye for detail, passion for football, and artistic brilliance earned him immense respect from peers, fans, and fellow creatives. Before joining the Buccaneers, he built an impressive portfolio, having worked with Lunele, Jin Com, CA Classes, and Strika Communications.
A Durban University of Technology graduate with a degree in Fine and Studio Arts, Hlela was known for blending artistry and storytelling to capture the spirit of South African football. His work reflected the vibrancy and pride of the Orlando Pirates brand, earning him admiration across the sporting community.
Tributes poured in from fans and colleagues who described Hlela as a visionary and a bright light gone too soon. Supporters took to social media to express their sorrow and share fond memories of his work. One fan wrote, “Condolences to the bereaved family, friends, and the entire Orlando Pirates fraternity. May his soul repose peacefully.” Another added, “To the Hlela family, may God give you peace and comfort during this painful time. His creativity will never be forgotten.”
Many described him as a “creative genius” who brought joy through his designs and digital storytelling. “It’s sadly true that the good die young. He will be missed by everyone who loved his work,” one supporter wrote.
The passing of Thubelihle Hlela marks a deep loss for Orlando Pirates and the broader South African creative and football communities. His legacy will live on through the impact he made — a reminder of how creativity can unite, inspire, and elevate the beautiful game.
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