South Africans are mourning the tragic loss of David Sejobe, a much-loved security guard whose story of perseverance, discipline, and kindness touched many lives across the country. Sejobe, 49, died after he was struck by a car while cycling to work, an incident that has left his family, colleagues, and the wider public in deep shock.
Sejobe worked as a front-of-house security officer at MultiChoice’s Randburg head office, where he had become a familiar and respected face over the years. For many employees and visitors, he was more than just a security guard. He was known for his warm smile, friendly greetings, and positive energy that made people feel welcome from the moment they arrived.
He gained national attention after a video of him speaking about his daily cycling routine went viral on social media. In the clip, Sejobe explained how he cycled long distances from Orange Farm in the south of Johannesburg to Randburg for work, a journey that could stretch to around 50 kilometres. What stood out to many was not just the physical challenge of the commute, but the purpose behind it.
Living with diabetes, Sejobe turned to cycling as a way to improve and manage his health. Over time, it became more than just exercise or transport. It became a lifestyle, a personal mission, and a source of motivation for others who were struggling with their own health or life challenges. His story resonated with people from all walks of life, many of whom praised his discipline, determination, and positive mindset.
Tributes have since poured in on social media, with colleagues, friends, and even strangers sharing memories and messages of condolence. Many described him as humble, hardworking, and always willing to encourage others. Some recalled seeing him regularly along Bram Fischer Drive, where he became a familiar sight on his bicycle, rain or shine.
MultiChoice also paid tribute to Sejobe, describing him as a valued and cherished member of their team. He had been with the company since 2015 and was known not only for his professionalism but also for the genuine care he showed to everyone he interacted with. According to colleagues, he had a rare ability to brighten people’s days, even during stressful or difficult moments.
Beyond his daily commute, Sejobe also took part in long-distance and charity cycling rides. One of his most remarkable achievements was completing a demanding journey from Johannesburg to Venda and back, a trip of around 600 kilometres, which he undertook in honour of his late father, who had taught him how to ride a bicycle. He also participated in several organised cycling events, using his passion to promote healthy living and inspire others to keep pushing forward.
His death has reignited conversations about road safety, especially for cyclists who risk their lives daily on busy roads. Many have called for greater awareness and protection for people who rely on bicycles for transport and fitness.
As funeral arrangements are being finalised with his family, one thing is clear: David Sejobe’s legacy goes far beyond his job title. He will be remembered as a man who turned personal challenges into a source of strength, who inspired others through action, and who showed that determination, kindness, and consistency can leave a lasting impact on an entire nation.
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