South African actress and businesswoman Sonia Mbele has proudly announced her new role as the brand ambassador for Kasie FM, a popular community radio station based in Ekurhuleni. The celebrated media personality, best known for her iconic role as Ntombi on *Generations*, described the partnership as a “homecoming” that connects deeply with her roots.
### A Homegrown Partnership
Speaking to *Daily Sun*, the 48-year-old star expressed her excitement about joining Kasie FM, noting that the offer came naturally because of her long-standing ties to Ekurhuleni. “Charity begins at home,” she said warmly. “I work with a team from Ekurhuleni who are already affiliated with Kasie FM in various ways. When the station mentioned plans to host community-building events, my name and my initiative, *Crowns On Fleek*, came up. The rest was literally homecoming.”
Mbele explained that her new role goes beyond being a public face — it’s about fostering unity and empowerment through her community-based projects. Her initiative, *Crowns On Fleek*, aims to uplift women and young people, making her collaboration with Kasie FM a natural fit.
### Deep Roots in Ekurhuleni
The actress reminisced about her connection to Kasie FM and how it played a vital part in her upbringing. “When I was growing up, my family listened to Kasie FM religiously. Every time we drove past their offices, I felt a sense of belonging,” she shared. “This is where 70% of my family resides. Being embraced by your own people — that’s the most fulfilling feeling.”
For Mbele, this partnership is symbolic of her journey coming full circle. “My umbilical cord is attached to this community,” she said metaphorically. “There’s no separation between the Kasie FM brand and the Sonia Mbele brand — we are one and the same.”
### From Acting to Entrepreneurship
While Mbele’s fans remember her for her acting career in hit shows such as *Generations* and *Blood & Water*, she recently announced that she has officially stepped away from acting. In her podcast *Woza Nazo*, she explained her decision, citing frustrations with the working environment on set. “I stopped acting because I hated getting on set,” she said, describing how new rules made it increasingly uncomfortable. “You arrive, and there’s no one to welcome you, and suddenly you can’t even park inside the premises. It just didn’t feel right anymore.”
Instead, Mbele has been focusing on building her business empire and exploring new ventures, including her partnership with Kasie FM. Her entrepreneurial spirit and ability to reinvent herself continue to inspire her followers.
### Turning Heads and Inspiring Fans
Recently, Sonia made headlines when she arrived at an event in a breathtaking outfit that had social media buzzing. Fans praised her timeless beauty and glowing skin, with many calling for her to launch her own skincare brand. Though some speculated about cosmetic procedures, most admirers celebrated her confidence and elegance.
As Mbele steps into her new ambassadorial role, she embodies the phrase she lives by — “charity begins at home.” Her collaboration with Kasie FM marks not just a professional achievement but also a personal celebration of her roots, identity, and commitment to giving back to her community.
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