Sibusiso “DJ Sbu” Leope, the co-founder of Mofaya energy drink, has issued an apology following backlash for criticizing a street vendor who did not carry his energy drink brand. The controversy began when a video surfaced showing DJ Sbu offering R200 to the vendor, only to retract the offer upon realizing that the vendor wasn’t selling Mofaya. The public response was swift and largely negative, with many accusing him of being disrespectful.
In the viral clip, DJ Sbu can be heard saying, “You don’t have Mofaya? You’re losing R200. What type of a hustler is this?” This statement, coupled with his decision to walk away, left the vendor visibly humiliated. The video quickly sparked outrage on social media, with many criticizing DJ Sbu for undermining the vendor’s business and hustling spirit.
### Public Backlash and Apology
The video went viral, drawing significant criticism from the public. Many viewers felt that DJ Sbu’s behavior was inconsiderate and detracted from the values of entrepreneurship and hard work. Some went as far as threatening to boycott Mofaya, a brand that DJ Sbu has worked hard to promote since its launch.
In response to the backlash, DJ Sbu took to X (formerly Twitter) to apologize, clarifying that his intention was never to offend. He wrote, “You guys like dragging me for no reason. I hear the complaints. I’m sorry. Apologies for any offence. None was intended. We are empowering my brother as we speak. More to come soon. Calm down brothers and sisters, it’s all love.”
Despite the apology, the incident highlighted the challenges of being a public figure in the digital age, where even small actions can lead to widespread criticism.
### Making Amends
In an effort to make things right, DJ Sbu returned to the street vendor and gave him several packs of Mofaya energy drinks to sell, along with the R200 he had initially offered. This gesture seemed to ease some of the tension, though the incident still raised important questions about respect for informal vendors and entrepreneurship.
Mofaya, the energy drink brand co-founded by DJ Sbu, has seen rapid growth since its launch. It is now available in some of South Africa’s largest supermarkets, including Shoprite Checkers, and has built a loyal customer base. However, this incident serves as a reminder of the delicate balance public figures must maintain when interacting with both fans and business owners.
### Criticism of DJ Sbu’s Actions
Many of DJ Sbu’s critics argued that his actions sent the wrong message about entrepreneurship. Instead of supporting the street vendor, some felt that his remarks discouraged small business owners and undermined the struggles faced by informal vendors. In a country where many people rely on informal markets to make a living, the backlash was understandable.https://twitter.com/MDNnewss/status/1858444841799033247?s=19
DJ Sbu’s critics also pointed out that as a successful businessman, he should have known better than to belittle another person’s hustle. While it’s true that he was attempting to promote his own brand, the manner in which he went about it was seen as insensitive by many.
### Conclusion
While DJ Sbu has apologized and made amends with the street vendor, the incident serves as a reminder of the influence public figures have and the importance of showing respect for all forms of business, big or small. In an era where social media amplifies every action, it is crucial for entrepreneurs and influencers to be mindful of their words and actions, especially when interacting with individuals working in informal sectors.